What Are the Effects of Mobile Apps on Businesses?
A lot of entrepreneurs should think about mobile app development as more and more
people are spending money on apps that they consider important in their daily lives.
You can employ whatever business model that you want but rest assured that you will always gain some profits for building applications that your consumers really like.
Today, I will highlight the effects of mobile apps on businesses.
Users Will Pay
In a 2013 study, it was revealed that 83% of the participants are using mobile devices and about 13% of them admit to buying some apps from the app store. This means that there are users who are willing to pay for an application, provided that it is considered to be a bang-for-the-buck.
Because more and more people nowadays are not shy of spending some of their hard- earned money on apps that they considered to be worthwhile, this will prompt mobile app developers to ensure that they are incorporating very useful features in their mobile apps, as well as having a great design to match as well.
There are also some free apps out there that you can choose to monetize based on your preferred monetization strategy.
When you are going to implement a subscription-based model, you will let your customers download the application and even try it for free for a limited time. Should they choose to continue with the service, they will have to spend the money to unlock the usage privileges for an extended period of time.
Aside from that, you can also employ the use of in-app purchases scheme. This is where the app can be downloaded and be used for free but that certain functionalities can only be unlocked when the users are willing to pay.
Now, going back to the 2013 study, users are willing to pay so long as the application is really good.
Therefore, no matter what payment model you end up using, so long as your application is really that good, then you can expect money to come your way.
Ability to Shop Online
Online shopping has become a major thing in this decade because of convenience.
People no longer have to go out there to get what they need as they can just order it using an app and have those items delivered to them without any problems.
If you are running an e-commerce store, think about developing an application that will make it easier for your customers to buy items off of your product catalog. Free shipping or delivery can also help entice your users to buy from you than any other store out there, but you have to discern if this model is right for you.
Schools and Learning
Schools and educational institutions can make use of e-learning apps to further improve their students’ comprehension and ability to solve complex problems.
Once the school gets recognition for how effective they can teach children, there is no doubt that more and more parents will consider the said educational institution more than others.