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Web Design 101: What is a Landing Page?

What is a landing page?

It is a different kind of webpage—very different from your homepage. Technically, landing pages are any pages on your website that visitors land on.

Landing pages, in the advertising and digital marketing context, refer to standalone web pages which are parts of a marketing/advertising campaign. How can it help you in your digital marketing efforts?

The Two Kinds of Landing Pages

Both kinds are utilized in online marketing.

  • Lead Generation

The main purpose of lead generation landing pages is to allow the user to collect details. These details can help in effective marketing. Oftentimes, a lead generation landing page would include a signup form, contact form or free giveaway.

Below are some examples. You can use these as lead magnets.

  • Free Consultation
  • Free Trial
  • Whitepapers or eBooks
  • Webinars
  • Click Through

The goal of a click through landing page is to entice website visitors to click the other pages in your website. Come up with an effective click through page to lead them to your own sales funnel. These are often utilized in ecommerce websites for more sales.

These landing pages can be used for the following:

  • Encouraging visitors to directly reach out to you.
  • Encouraging people to sign up in your mailing list.

Whatever your main goal is, you would want to attract more visitors, and eventually convert them to leads and sales. This makes it imperative for you or your website developer to come up with a highly efficient landing page.